Opening a new restaurant can be a very exciting venture. Combining the necessary traits of leadership, business savvy, and creative flair to create a successful business is a unique reward. When planning your new endeavor, one of the first steps is considering restaurant themes. While some establishments are free from a strict theme, many of the most popular restaurants feature unique restaurant themes, such as Rainforest Café or Hard Rock Café.
When considering restaurant themes as part of your business plan for success, a solid suggestion is to find an idea that is new and exciting. When Rainforest Café first opened, there were no other restaurants like it on the market. Their use of unique animal and jungle-themed décor featuring over-the-top lavish vines, trees, and exploding volcanoes created a dining experience guests simply couldn’t find anywhere else. Another example of originality leading to success is that of Bubba Gump Shrimp Company. This is a restaurant based on characters from the modern-day classic film, Forrest Gump. The creators of this seafood restaurant found success in an already well-established presence in the minds of consumers and crafted an entire restaurant around it. When considering implementing a theme, it is important to study restaurant themes that have worked for others in the past.
Once you have studied the work of successful restaurateurs of the past, you need to come up with the next interesting concept for your restaurant theme. One way to do this is to consider the people, places, and events that spark your interest. If you have always had a love for the beach, maybe opening a beach themed restaurant in the heart of a land-locked city is for you. If you have always enjoyed reading about explorers, maybe a themed restaurant about famous explorers where your guests complete a treasure hunt to receive their meal would excite you. The creativity is entirely up to you when opening a themed restaurant!
Once the planning stage is complete and the implementation stage has begun, remember to regularly consult the plan you made originally to make sure the restaurant you create is the one you saw in your imagination from the beginning.